GOL Soccer Bar is a gathering ground for sports fans, beer drinkers, and hungry families alike. When planning the bar’s new logo and brand materials, GOL owner Peter clearly stated that the bar should appeal to soccer fans, but not be too overwhelming for patrons not fans of the sport. His goal was to offer a contemporary space for locals to catch their favorite game, enjoy great food, and delicious drinks.

Our approach to branding the bar began with listening to the client’s vision for the brand, doing research, and exploring style choices. To appeal to a larger audience, the logo was designed to be simple and use basic elements commonly found on soccer attire. High-contrast green and white colors with strong typography were chosen to strengthen the design and pay tribute to European and African professional soccer teams (something important the bar’s founder). Stars found on soccer jerseys symbolize a World Cup championship win, and with the bar’s location changing ownership for the third time, three stars were placed above the logo to represent the company’s new winning attitude.

MARKETING

DESIGN

PRINT PRODUCTION